UGC
Self
I like to call myself an OG content creator. I started creating viral content for brands in 2010, with ModCloth. Since then, I've been at the forefront of new social media channels, experimenting to see what works and doubling down on successes to drive brand and community growth. Find recent UGC videos below. My wins informed content "formulas" that I used to shape creator program success.
At Bite, I was the sole content creator and shared numerous viral videos with millions of views. "Why does toothpaste come in a tube" reached 3M+ organic views, drove 12k new followers in 2 weeks, and held a ROAS of 8+ for 6 months.
Influencer and Creator UGC, Wisp
Developed and managed a creator team of 10, producing 300+ pieces of UGC annually, creating the foundation for strong paid channel ROI.
Built influencer programs from the ground up. At Wisp, the influencer program generated millions in ad revenue annually, and millions in impressions, monthly. View recent videos and static posts on the Wisp Instagram or Tiktok pages.
