With over a decade of experience at high-growth start-ups, Wisp, Bite, Hipcamp and ModCloth, I’ve had the privilege of helping shape multiple brands into household-recognized names. 

 

Through authentic storytelling and thoughtful strategy, my focus is to build connection, community, and amplify a brand's mission. I’m passionate about building teams that thrive on collaboration and creativity. Whether it’s launching a brand campaign or setting others up for success, my approach blends strategic thinking with thoughtful execution. 

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My work is inspired by a passion for well-being and a reverence for the natural world. Offline, I operate a women’s surf and yoga retreat, Buena Vida Retreat, and am tending to land in southern California to help people connect with nature. You can usually find me treasure hunting at estate sales, collaborating with creatives, or indulging in rituals of baths and tea. 

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Let's make great things. Reach me at jmurrellk@gmail.com or find me on Instagram or LinkedIn.

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