Wisp
Social Media Management
Develop, lead and execute Wisp's organic social media strategy, ensuring it aligns with brand, mission, and business KPIs. Wisp quickly became the #1 Women's Telehealth Company in the US, bridging the gap in healthcare access. The biggest challenge at Wisp was taking the taboo topic of sexual health and communicating it in a way that was relatable, shame-free, shareable, and compliant with strict online healthcare marketing guidelines.
Wisp Creator & Influencer Programs
Developed and managed a creator team of 10, producing 300+ pieces of UGC annually, creating the foundation for strong paid channel ROI. As one of the first brands to launch a creator program in 2021, I was able to lock-in top-notch creators at an aggressive budget. With both community members and physicians as regular contributors, the creator program quickly became a cornerstone program for Wisp brand growth. Built influencer program from the ground up, generating millions in ad revenue and impressions, annually. Partnerships ranged from micro to macro influencers.
Creative Campaigns
Vagina Monologues
Inspired by viral accounts dude and dudettewithsign, we went out into public in a vagina costume, holding up phrases to smash sexual and political inequality and shame. This was especially popular leading up to the 2022 presidential elections.
Reproductive Health 101: Dad Knows Best with wisp
Data showed that humorous content continued to be top-performing. This campaign was a Youtube video collaboration with comedian, Steph Barkley, turned series to de-stigmatize sexual health. The video was selected as a 2022 Digiday awards finalist for Best Creative.
"This is the very first time I actually searched for an ad I had previously seen and then purposely watched the ad. This is how commercials/ads should be done!!"
"This is one of the top two ads I've seen on Youtube, I laughed so hard."
"Idk wtf wisp is, but the is the most amazing god damn add I've ever seen"
"My favorite commercial this year."