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About / WorkPlay  

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Julie Murrell // Social media and community expert

With 15 years in social & influencer marketing, Julie knows what really works. She is a systems-thinker and natural creator that moves the needle for values-aligned brands. 

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Most recently she built creator and influencer programs for health-tech startup, Wisp, producing hundreds of UGC and influencer collaborations annually. Notably, she established social & community for high-growth start-ups, Wisp, Bite, Hipcamp, and ModCloth. She is a Gold creator on Tiktok, and creates affiliate content for fun (and to keep the pencil sharp). 

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Her work is inspired by a passion for well-being and a reverence for the natural world. Offline, she operates a women’s surf and yoga retreat, Buena Vida Retreat, and tends to land in southern California to help people connect with nature. You can usually find her treasure hunting at estate sales, collaborating with creatives, or indulging in rituals of baths and tea. 

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Let's make great things. Reach out jmurrellk@gmail.com or find me on Instagram or LinkedIn.

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